- • Clean H1 usage on primary pages
- • Solid internal linking in navigation
- • Mobile layout is stable and readable
- • Canonicals present on most pages
Your site is generally crawlable and well-structured, but it’s leaving ranking and conversion gains on the table due to metadata gaps and weak “intent matching” on a few key pages.
The biggest wins come from: (1) closing indexing/metadata leaks, (2) strengthening page intent and above-the-fold clarity, and (3) tightening internal links so authority flows to the pages that should rank.